Major League Soccer: Next

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Client
Major League Soccer

Involvement
Art Direction + Design

Branding the future of MLS. 

MLS Next is a movement. Developed by Major League Soccer, Next is a new program, designed not only for player development, but for community building, equity building, civic engagement, and academics. Working swiftly along long term collaborator Astral Studio, Hello New World was brought in to help imagine what this new movement could look like, creating countless logo locks, art direction, and brand direction.

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Outcome

Current membership includes 133 clubs, 590 teams, 11,000+ players across the U.S. and Canada, and features over 90% of the current youth national team player pools.

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Hello New World

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