KS&CO
Client
KS&CO
Involvement
Packaging Design
Custom packaging for a new holistic icon.
True natural beauty must be cultivated and nurtured over time. This is the philosophy behind the Beverly Hills-based beauty company KS&CO, and the iconic Nurtured Brow cosmetics product line. Focused exclusively on eyebrows, celebrity stylist company founder Kristie Streicher is leading the way back to a more natural foundation for beauty. This philosophy has led to the creation of beautiful, clean, and simple products allowing everyone to bring celebrity-level styling into their own homes.
Hello New World has worked extensively with the Streicher Sisters for over 5 years (STRIIIKE) to help develop, craft, and launch custom cosmetic packaging. Working closely with branding agency IDOL Partners, and Kristie Streicher, Hello New World developed, designed, and helped manage production for all packing materials for the KS&CO brand rollout between 2020-2023. After a successful launch, we continue to work with KS&CO to design and develop new product rollouts, create new mechanicals, and work to create and maintain brand packaging systems. Great lashes for all! Onward!
Mission
True natural beauty cannot be forced, it must be nurtured & cultivated over time, which is why we believe every individual deserves a unique and customized approach to grow into their most beautiful self.
Values
Full.
Natural.
Nurtured.
Hello New World
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