Hand in Glove 2015

Involvement
Brand Identity
Event + Experience
UI/UX + Web
Print Design

A new type of convening.

Residing in the Twin Cities, the 3rd annual Hand in Glove conference is an itinerant gathering created by and for practitioners in the field of alternative art spaces, projects, and organizations. Held at the Soap Factory in Minneapolis, the conference drew practitioners from throughout the United States for the four-day event. Tasked with overseeing the creative for the conference, through the direction of Twin Cities arts practice Works Progress Studio, HNW was responsible for developing the full brand system for the event – manifesting in various print and digital applications including an event website, catalogue, on-screen graphic systems, and the interior signage and way-finding systems. Drawing inspiration from ideas surrounding “means of production”, arts organizing and protest, and mass distribution — the brand itself became a flexible system created with only cut paper, a copy machine, and a scanner.